CASE STUDY
BBC -
Wild IslesGetting people into nature using micro-influencers
CAUSE:
To promote the new David Attenborough documentary, Wild Isles, the BBC commissioned a social media influencer campaign, designed specifically to engage underserved and underrepresented audiences.
CAMPAIGN:
The campaign, #OurWildIsles, engaged seven social media influencers to create content, with the help of six organisations who work to inspire members of public to get involved in the outdoors. They created content to show just how easy it can be to get into nature, whilst showcasing some of the incredible organisations out there who are helping people to do so, including Black Girls Hike, Disabled Ramblers, and Mental Health Swims.
IMPACT:
Across 7 micro- influencers, we gained almost 200,000 impressions, with over 4,000 engagements and an above industry srandard average engagement rate of 2.45%. Comments flooded the influencer pages, showing audiences were willing and ready to get out into nature.
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