CASE STUDY
Phs Group -
The Blobcast: Free the period!Launching The Blobcast, a podcast to end stigma around periods
CAUSE:
The stigma and silence surrounding conversations on periods, something that half of the world's population will experience in such a variety of ways during their lives, is rooted in societal taboo. Conversations, and education, around periods is still seriously lacking in the UK, and our client phs Group wanted to help tackle this by creating a tool to start open conversations- between friends, family, colleagues - and most importantly, in the classroom.
CAMPAIGN:
We produced and launched a ground-breaking podcast that tackles all things related to menstruation with candour, humour, and expert insights. Our host, Kasey Robinson, invited a diverse range of guest experts to join her across four eye-opening episodes that covered everything from pain, shame, period basics, to products and their costs. We also created educational resources and classroom plans, so that PHSE teachers could use the podcast as a resource to start conversations at school.
IMPACT:
With thousands of listens to the four episodes created, 44 pieces of coverage (and counting) and over 190,000 views of podcast video content, the Blobcast is off to a flying start. Ads for the podcast also gained over 2 million social media impressions, and our media reach was 85.7 million, helping us to reach our all important objective of awareness, getting conversations about periods into the open. We even had teachers requesting the classroom packs were translated into other languages, which we facilitated.
DO YOU HAVE A
CAUSE TO CHAMPION?Are you a business looking to support a cause that aligns with your brand? Are you an individual who wants to right a wrong, but don’t know where to start?
If you are looking for an impact agency that puts your cause at the heart of all you do, then you need to speak to us.
Our collective of communicators will help your cause be seen, heard and felt.