CASE STUDY
YOUTH BUSINESS INTERNATIONAL
Showcasing young entrepreneurs as a force for good with Youth Business International
CAUSE:
We needed Government, businesses and the general public to understand the incredible value young entrepreneurs can provide, if they’re given the adequate funding and support, from expert organisations
CAMPAIGN:
Youth Business International is the global network for organisations supporting youth entrepreneurship. We worked with Youth Business International and The Entrepreneurs Network’ to shape the angle and content of a report called Tomorrow’s Entrepreneurs. We worked with a range of organisations and case studies to create a media package showcasing how young entrepreneurs are creating greener businesses, promoting more responsible working practices and generating a significant boost to the economy, while calling for three key policy asks that will make a difference to entrepreneurs.
IMPACT:
In a nimble timeframe, we achieved a total coverage reach of over 7million people, including a CEO interview for the BBC’s Sunday Politics programme and a case study interview on BBC World’s Newsday. This was YBI’s first introduction to media establishing its profile, building YBIs leadership positioning and targeting political and ecosystem stakeholders.
DO YOU HAVE A
CAUSE TO CHAMPION?Are you a business looking to support a cause that aligns with your brand? Are you an individual who wants to right a wrong, but don’t know where to start?
If you are looking for an impact agency that puts your cause at the heart of all you do, then you need to speak to us.
Our collective of communicators will help your cause be seen, heard and felt.