CASE STUDY
WESTMINSTER WORKS
Innovating diverse recruitment practices in the heart of London with Westminster Works
CAUSE:
Following the pandemic, the leisure and hospitality sector lost significant numbers of staff in Westminster, the heart of London’s tourism district.
CAMPAIGN:
We supported the launch of a recruitment project called Westminster Works which focused on recruiting diverse audiences into a high-demand area.
IMPACT:
Our coverage of the launch gained 30 pieces of coverage across 13 outlets, totalling a coverage reach of 140 million. We reached 2,000 of our 2,200 engagement target of signing up possible recruits to the scheme, in the first two months of this two-year campaign. Over 220 businesses in Westminster joined the #WestminsterWorks scheme and within our first six weeks alone, 7,000 people expressed interest in participating. More than 150 individuals have been placed in new roles, ranging from baristas to chefs, all at competitive wages.
DO YOU HAVE A
CAUSE TO CHAMPION?Are you a business looking to support a cause that aligns with your brand? Are you an individual who wants to right a wrong, but don’t know where to start?
If you are looking for an impact agency that puts your cause at the heart of all you do, then you need to speak to us.
Our collective of communicators will help your cause be seen, heard and felt.